![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/4b42b196-b213-4761-9754-85f34aaddc80/f68e50fb-99d0-43cb-b030-236e173a43f8_rw_1920.png?h=caf3eca3503772c564239e7d8732d054)
Atiloiqös Petroleum is a fictional company I created that emphasizes eco-friendly actions that power the world through great service, research, and innovation. The deliverables for this project included a logo, graphic standards guide, business suite, collateral, ephemera, and a subsidiary logo.
Graphic Standards Guide
22 page document explaining how to use the brand
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4b42b196-b213-4761-9754-85f34aaddc80/28dab957-860e-438e-9cf1-96ff72ebcba6_rw_3840.png?h=4dc3f29a53d86c7f59041f6ec498b908)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/4b42b196-b213-4761-9754-85f34aaddc80/60f552a9-5f5d-4319-94e3-2dacbba32207_rw_3840.png?h=87f17f09bf6d7d914d9944a0c4512c5c)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4b42b196-b213-4761-9754-85f34aaddc80/13a2475d-91ac-481a-b450-09b9ad28ef01_rw_3840.png?h=6235a7a9904c14b5be57ad3c9ceb006f)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4b42b196-b213-4761-9754-85f34aaddc80/e6f7e651-f8a7-4e4d-922a-9caf9cd775a1_rw_3840.png?h=b5eae5dad998f2018ac363edf61b84ea)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4b42b196-b213-4761-9754-85f34aaddc80/285a1108-64bc-49aa-b5c5-ce12e206150f_rw_3840.png?h=4ad61fc957187554374154c2910ef626)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4b42b196-b213-4761-9754-85f34aaddc80/767ccf03-ecec-48a8-8f7c-b925e785e6bf_rw_3840.png?h=d2c3583292e88316a61ea7fa879fc738)
Business Suite
letterhead, business card, mailing label, and envelope
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4b42b196-b213-4761-9754-85f34aaddc80/ab9b38ef-41c8-433c-8c6c-2622b2d08426_rw_1200.jpg?h=4d2cd123c7ed171b9f23cf0e575895e2)
Collateral
advertising, vehicle livery, uniform, and product packaging
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/4b42b196-b213-4761-9754-85f34aaddc80/3918384d-1348-4b13-9679-510e5e05a6f1_rw_1920.png?h=b2965e294e37da2715ea72fa63d39f1b)
Ephemera
Koozie, neck pillow, car charger, playing cards, and seatbelt pad
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4b42b196-b213-4761-9754-85f34aaddc80/7085412e-9219-42a8-9573-5602647da1ba_rw_1920.png?h=53340bdcbfec4b5c6e3fc507336274e2)