 
     Atiloiqös Petroleum is a fictional company I created that emphasizes eco-friendly actions that power the world through great service, research, and innovation. The deliverables for this project included a logo, graphic standards guide, business suite, collateral, ephemera, and a subsidiary logo.
Graphic Standards Guide
22 page document explaining how to use the brand
 
      
     
      
     
      
     
      
     
      
     
      
    Business Suite 
letterhead, business card, mailing label, and envelope
 
     Collateral 
advertising, vehicle livery, uniform, and product packaging
 
     Ephemera
Koozie, neck pillow, car charger, playing cards, and seatbelt pad
 
      
    