Advertising campaign to encourage younger people to vote.
For this project, I was given the topic of voting rights. I chose to create a campaign that was geared towards younger voters because during my research, I learned that younger voters ages 18–29 make up most of the voting population, yet have the lowest turnout rates at elections. This project reassured me the importance of research and being aware of the audience. The deliverables for this project included a logo, campaign name, print ad, social media ads, guerilla ad, and a website landing page.
Print Ad
For the campaign, I used terms and slang that younger people use to hopefully catch their attention through the advertisements
Social Media Advertisements
Guerilla Ad
This is a food delivery robot that roams the campus of George Mason University. Since my target audience is younger voters, I thought this would be a great way to reach them
Website Landing Page
